B+B is a marketing communications firm that crafts inspiring creative work anchored by strong strategy. From the images and words we choose to the way we put all the pieces together, our work is always aimed squarely at achieving your business goals. We work collaboratively and strategically, because one size doesn’t fit all – and without careful thought, it might not fit anyone!

Whether you’re speaking to customers, shareholders or employees, and whether you’re selling tank loads of product or tank tops at a corner store, B+B delivers a range of communications and strategic approaches that fit your distinct needs and audience.

B+B has helped a wide range of clients engage their audiences and stand out – whether through single events, ongoing campaigns or brand building. Here are just a few examples.

The Dow Chemical Company

Engaging both technical and non-technical audiences in continued dialogue is critical to business success. B+B helps Dow craft content for all audiences ranging from internal print pieces to customer-focused environmental design.

Previous Next

Midland Brewing Company

A struggling regional brewery got new life and new funding from a local investment company. The investment company turned to B+B for help in reintroducing the brand and marketing of both the brewery and related restaurant.

Previous Next

A. Schulman

B+B worked with A. Schulman to update their brand identity and develop a brand campaign that puts their value proposition right up front. B+B developed ads and trade show panels and updated all collateral with new “Success” campaign visuals, messaging and signature line – “Our definition of success is helping you achieve yours.”

Previous Next

We work with clients public and private, large and small, spanning diverse industries. No matter the nature of their business, we develop marketing communications steeped in a strategy that makes sense for each audience and situation.

Because it’s the plus that makes the difference for your marketing – the careful strategy B+B puts into each piece plus passionate creativity that brings it to life. It’s that combination of brains and heart that inspires your audience and moves them to action. Whether your logo, your annual report or a Facebook post on a Wednesday afternoon, B+B makes sure each element is working toward achieving your organization’s goals.

It takes collaboration to hit that mark, and not just within our team of skilled writers, designers and strategists. We work closely with you to learn about your organization, your audience and what you want to achieve. And because B+B has wide-ranging expertise, you can count on a highly customized approach that best fits your needs and budget.

We invite you to become a client and discover the plus – the thought and passion behind our strategic creative that will make the difference for your business.

B+B was founded in Midland, Michigan, in 1994 and has grown from a two-person creative team to a full-service marketing communications firm with more than 20 employees, including copywriters, graphic designers, web specialists and account professionals. We also maintain strategic alliances with video producers, market researchers and other business service firms throughout the Great Lakes Bay Region and beyond, so we are always prepared to meet clients’ diverse needs.

In February 2013, we moved to our new headquarters in the heart of historic downtown Midland. In January 2015, we opened a satellite office in downtown Decatur, Georgia.

B+B’s Dedication to Communities

At B+B we realize it’s no coincidence that community and communications have the same root. That’s why we use the power of communications to change communities and the lives of people who live in them. We are proud to provide pro bono work for diverse nonprofits close to home here as well as in other parts of the United States and in Europe and Africa.

Community-mindedness is embraced by our staff, the majority of whom volunteer outside of work.

Our Culture

Life is good at B+B. Nothing gets us more excited than developing creative, original work for our clients, and we get to do it every day! We find fun in the process and the results, so we foster an environment that supports the best of both.

We value:

• Open dialogue and collaboration
• Original thinking that drives strong results
• Making strategy talk and work for our clients
• A passion for understanding our clients’ needs and going the extra mile (or kilometer) to meet them
• Laughter, teamwork, smiling, rolling up our sleeves – ingredients that add a sense of community
• Respect – for our coworkers, clients and the communities where we work