What We Do
B+B is a marketing communications firm that crafts inspiring creative work anchored by strong strategy. From the images and words we choose to the way we put all the pieces together, our work is always aimed squarely at achieving your business goals. We work collaboratively and strategically, because one size doesn’t fit all – and without careful thought, it might not fit anyone!
Whether you’re speaking to customers, shareholders or employees, and whether you’re selling tank loads of product or tank tops at a corner store, B+B delivers a range of communications and strategic approaches that fit your distinct needs and audience.
Contact us today to learn how we can help you reach your objectives (and your audience).
Here is a small sampling of B+B projects. Contained in each is the project’s strategic goal and how B+B worked to achieve it through powerful creative.
Hosting Global VIP Customers
Gold ADDY Award Winner: Local Level
Silver ADDY Award Winner: Regional Level
Bringing Visual Branding to the Work Environment
Crafting a Hands-On Way to Promote a Product Line
Informational kit with product samples
Telling a Story with Numbers
Infographic for online and print
Bringing Home Zero Energy Building
Building Community Pride in New Airport Terminal
Logo, communications strategy, website, advertising campaign, press kits, literature, signage
Branding a Regional Cultural Celebration
Logo, tagline, website, sales presentation, literature, email blasts, social media presence, billboards, signage, radio and print ads, media packets and talking points
Planning and Branding a Citywide Celebration
Event branding, planning, communications strategy, design/copy for marketing materials, on-site coordination
Delivering Robust Technical Content
Fresh Marketing for a Historic Theatre Group
Website design and copy, logo, tagline, communications strategy, social media plan
Engaging an Investor Community
Meeting planning, on-site event coordination, event theme, interactive touchscreens, video, print materials
Rebranding a Community Institution
Communications strategy, brochure, informational folder, logo, tagline, website design and copy, print advertisements
We work with clients public and private, large and small, spanning diverse industries. No matter the nature of their business, we develop marketing communications steeped in a strategy that makes sense for each audience and situation.
A sampling of our clients includes:
Why Choose B+B?
Because it’s the plus that makes the difference for your marketing – the careful strategy B+B puts into each piece plus passionate creativity that brings it to life. It’s that combination of brains and heart that inspires your audience and moves them to action. Whether your logo, your annual report or a Facebook post on a Wednesday afternoon, B+B makes sure each element is working toward achieving your organization’s goals.
It takes collaboration to hit that mark, and not just within our team of skilled writers, designers and strategists. We work closely with you to learn about your organization, your audience and what you want to achieve. And because B+B has wide-ranging expertise, you can count on a highly customized approach that best fits your needs and budget.
We invite you to become a client and discover the plus – the thought and passion behind our strategic creative that will make the difference for your business.
B+B was founded in Midland, Michigan, in 1994 and has grown from a two-person creative team to a full-service marketing communications firm with more than 20 employees, including copywriters, graphic designers, web specialists and account professionals. We also maintain strategic alliances with video producers, market researchers and other business service firms throughout the Great Lakes Bay Region and beyond, so we are always prepared to meet clients’ diverse needs.
In February 2013, we moved to our new headquarters in the heart of historic downtown Midland. In January 2015, we opened a satellite office in downtown Decatur, Georgia.
B+B’s Dedication to Communities
At B+B we realize it’s no coincidence that community and communications have the same root. That’s why we use the power of communications to change communities and the lives of people who live in them. We are proud to provide pro bono work for diverse nonprofits close to home here as well as in other parts of the United States and in Europe and Africa.
Community-mindedness is embraced by our staff, the majority of whom volunteer outside of work.
Life is good at B+B. Nothing gets us more excited than developing creative, original work for our clients, and we get to do it every day! We find fun in the process and the results, so we foster an environment that supports the best of both.
- Open dialogue and collaboration
- Original thinking that drives strong results
- Making strategy talk and work for our clients
- A passion for understanding our clients’ needs and going the extra mile (or kilometer) to meet them
- Laughter, teamwork, smiling, rolling up our sleeves – ingredients that add a sense of community
- Respect – for our coworkers, clients and the communities where we work